Wicked Wednesday Webinar

Date(s) - Wed Jun 05 2019
12:00 pm - 1:00 pm




Building Brand Engagement and Customer Experiences That Drive Results
with Alicia Beachley CEO April5


MEET YOUR WEBINAR HOST:  Alicia Beachley – CEO April5

Alicia Beachley is founder and CEO of leading independent brand activation and marketing agency April5.

With an impressive suite of repeat clients, Alicia and her team work with well-known brands including Microsoft , RAMS Home Loans, Westpac, Paypal, , Bayer and Coty.

Beginning her agency career more than 20 years ago, Alicia established the integrated promotional marketing division at one of Australia’s largest PR agencies in 1998, before setting up her own agency in 2007.

An industry expert, Alicia is no stranger to million dollar promotional campaigns, loyalty campaigns, digital promotions and national retail and experiential events.

A sought-after industry commentator and contributor to trade and business media, Alicia is an engaging speaker, and a valued mentor.

Her commitment to industry includes serving more than a decade on the executive committee of the Australasian Promotional Marketing Association (APMA), the peak industry body for promotional marketing and brand activation agencies in Australia and New Zealand. Alicia also serves on several judging panels for local and international awards, including Cannes POPAI, The Effie’s and Globe Awards.

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