Marketing Articles

Why We Slip n’ Slide With Our Habits

May 21, 2019

“Your actions become your habits Your habits become your values Your values become your destiny” – Mahatma Gandhi Have you ever put in the time and effort to establish a.....

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How to pitch a powerful presentation

May 21, 2019

A powerful presentation is the most critical tool in communication and business today. When you communicate clearly articulated messages, you: win multi-million-dollar projects secure buy-in from your team or organisation.....

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How to create great video content in the era of goldfish

March 6, 2019

We live in an era of goldfish, where the average attention span of an adult is 8.25 seconds, That’s technically less than the average goldfish (they can pay attention for.....

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The Power of Using Real Words

November 29, 2018

    One of the first business books I ever read was Weasel Words by Don Watson. Published in 2004, it contained an A to Z list of corporate jargon. I immediately loved and related to the subject, however, it was.....

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The Power of Being A Connector

November 23, 2018

    ‘Connect, create meaning, make a difference, matter, be missed’  Seth Godin   There is something quite magical about meeting or knowing a ‘connector’. Those unique people who always seem.....

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How to respond to a negative online review

August 31, 2018

There comes a time when every business will receive a bad review. Like it or not, it comes with the territory. Unfortunately, it’s very easy for unhappy clients to leave.....

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Do you ask for referrals?

July 18, 2018

Word of mouth has always been considered the best way to bring on new Clients. You should never ignore the importance of Client satisfaction. There are dozens of factors contributing.....

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The 10 top tips for running promotions

June 21, 2018

Running a successful promotion takes more work than just putting an ad on Facebook. Ultimately, a successful promotion motivates your target market/audience to engage with you and do ‘something’ because it’s in.....

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June 8, 2018

BY REBECCA THACKER / ENTREPRENEUR, FEATURED, PROFILES, WOMEN IN BUSINESS / 08 JUN 2018 One idea, one vision and a desire to follow her passion has transformed a once introverted.....

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How to not fuck up your online marketing

March 29, 2018

My kids and I have binge-watched Zumbos Just Desserts recently and OH. MY. GOD!!! Those creations look freaking fantastic. Well, most of them do! We were caught up in the.....

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Using stories to build and strengthen connections

March 28, 2018

At the core of all human interaction lies emotion. It is therefore not surprising that we prefer to do business with people we like as we thrive on relationships and.....

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Overcoming The Silo Mentality

March 13, 2018

‘You are confined only by the walls you build yourself’ Anon Ask any business leader today what their biggest barrier is to driving innovation, delivering growth or increasing efficiency and they.....

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