Marketing Articles

How to respond to a negative online review

August 31, 2018

There comes a time when every business will receive a bad review. Like it or not, it comes with the territory. Unfortunately, it’s very easy for unhappy clients to leave.....

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Do you ask for referrals?

July 18, 2018

Word of mouth has always been considered the best way to bring on new Clients. You should never ignore the importance of Client satisfaction. There are dozens of factors contributing.....

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The 10 top tips for running promotions

June 21, 2018

Running a successful promotion takes more work than just putting an ad on Facebook. Ultimately, a successful promotion motivates your target market/audience to engage with you and do ‘something’ because it’s in.....

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June 8, 2018

BY REBECCA THACKER / ENTREPRENEUR, FEATURED, PROFILES, WOMEN IN BUSINESS / 08 JUN 2018 One idea, one vision and a desire to follow her passion has transformed a once introverted.....

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How to not fuck up your online marketing

March 29, 2018

My kids and I have binge-watched Zumbos Just Desserts recently and OH. MY. GOD!!! Those creations look freaking fantastic. Well, most of them do! We were caught up in the.....

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Using stories to build and strengthen connections

March 28, 2018

At the core of all human interaction lies emotion. It is therefore not surprising that we prefer to do business with people we like as we thrive on relationships and.....

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Overcoming The Silo Mentality

March 13, 2018

‘You are confined only by the walls you build yourself’ Anon Ask any business leader today what their biggest barrier is to driving innovation, delivering growth or increasing efficiency and they.....

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Cut yourself some slack!

March 8, 2018

Get Off Their Own Back & Own Your “Enoughness”   If you’re like many women I meet, you’re probably pretty tough on yourself; often focusing more on what you haven’t done, or didn’t totally nail, versus.....

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Engaging (fewer) Employees and Delivering (more) Work!

February 28, 2018

More with Less If you’re in a situation where you are being asked to deliver more work with fewer resources, I have four words for you – you are not.....

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Stay on track for project success

February 28, 2018

You are driving for hours to an important meeting; the conversations and decisions today could have you popping champagne in celebration of your dream coming true, you have done everything.....

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The Engaged Customer – the new gold and how to get it

February 28, 2018

On the one hand, you’ve got a few seconds to engage your customers; on the other, you’ve got to engage them over a lifetime. Supposedly we now have an eight.....

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Why knowing your brand amplifies your career

February 28, 2018

When you hear the word ‘brand’ do you immediately think about companies such as Apple, Nike, Google or Amazon?  While companies have a brand, so too do individuals.  Being conscious.....

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